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The CHOW Story
Some businesses begin with a business plan.
CHOW Pet Foods began with heartbreak, stubborn hope, and two very naughty puppies.
We lost our childhood dog, and no matter how hard we tried, replacing him, and his mate, never truly worked. There were many attempts, and a lot more heartbreak.
Then one day, our neighbour turned up with two puppies born behind a factory — Spot and Brownie.
I was still in high school at the time, and little did I know those two would change everything.
They were complete little devils.
Untrainable. Full of personality. And sadly, full of health problems.
From a young age they struggled with serious skin issues.
Years later, after finishing school and returning home, I found them red, sore, patchy-haired, and deeply uncomfortable. They weren’t happy dogs.
So I did what any stubborn dog mum would do — I started researching.
I learned about pet nutrition, vitamins, minerals, and what supports healthy skin and fur. I read labels. I questioned everything.
And eventually, I stopped buying dog food altogether. I started cooking. The change was undeniable.
With real food, they began to heal.
Their coats improved.
Their energy came back.
Their comfort returned.
That was the moment everything changed. Not long after, I met a friend who owned a fishery. Through many conversations about our dogs and what we were feeding them, we started talking about using fish as a clean, protein-rich base for dog food.
Then someone joked:
“Should we become the milkmen of dog food?” Fresh. Delivered. Trusted.
And just like that, the idea for CHOW Pet Foods was born. What started as cooking for our own dogs slowly turned into cooking for friends’ dogs. Then we met Russell from Canine Point Academy. He asked if we could cook for all the dogs at the academy.
We said yes. And from that point on, CHOW Pet Foods took off. Just six months later, we held our first charity event — because giving back was never optional. It was built into CHOW Pet Foods from the very beginning.
